純新Milk17-台灣好棒

※本包裝榮獲『桃源美展三十二屆』視覺設計類入圍獎項

純新Milk17『台灣好棒』牛奶棒禮盒

ChunSin Milk 17 : “Bravo Formosa”Milkbread sticks gift set

傳遞福爾摩莎山海原味，演繹在地食材寶藏 創新烘焙名物

台灣好棒，尚 勥khiàng！(台語-最厲害之意)

A fresh interpretation of Taiwan’sspirit to our baked goods line in order to capture the flavourful essence ofTaiwan. Bravo Fromosa. Khiàng!

純新Milk17牛奶棒是創辦人在一次食用義大利麵附帶的長條麵包棒時，開啟了靈感，經過不斷改良創新，鍥而不捨研製出『脆而不硬，不硬帶勁』的獨家脆勁口感，更成為網路團購No.1人氣商品，牛奶棒風潮衍然而生！ 『台灣好棒』以台灣為名，融合一鄉一特色元素，嚴選在地物產食材，推出『台灣好棒』系列；包括夏雪芒果、黃金鳳梨、蜜戀櫻花蝦、Fun魚酥創新口味，企圖傳遞來自這片土地上珍貴的食材原味，以及這些食材背後始終堅持呈現最好的初衷！『台灣好棒』系列以全新風貌，完整詮釋尚〝勥〞(khiàng) ㄟ台灣精神！

The founder of Milk 17 milk bread stick was inspired by thebread sticks that comes with Italian pasta. After a long product development
and improvement, the milk bread stick is crispy but not hard and rich in flavor
and texture. It has soon become instant hits and is often ordered in bulk
order. “Bravo Formosa,” is created usinglocal ingredients, such as mango, pineapple, sakura shrimp and fish crumbs, inorder to capture the flavourful essence of Taiwan. This product line well reflect Taiwan’s “One Town, One Product” legacy. This collection brings a fresh interpretation of Taiwan’s spirit to our baked goods line. It is indeed the most “Khiàng” (Taiwanese) Taiwan spirit!

『台灣好棒』包裝，整體主要以〝旅行〞為設計概念，透過旅行中〝發現〞的意念，搜羅在地物產文化於行李箱中，成為美好記憶的伴手；因此圖面上運用了台灣地圖，將各縣市版圖打散後再組合的手法，設計而成飾紋，而內包裝則以不織布袋材質，訴求包材可再利用，作為旅行或平時隨身收納用途，兼具實用性。

The package design of “ Bravo Formosa “ adopt the conceptof travel. We tend to discover along our trip and collect the local essence and culture into the luggage. All the good memories become the best gift for us and our love ones. The map of Taiwan is shown on the package and all the cities become puzzles. The inner package is made of non-woven bag, which can be used for travel and storage.

新品上市記者會企劃執行│品牌大使：周思齊

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